There was a lot of hubbub on Twitter and various tech-related websites when Apple’s new iBooks 2 came out. The majority of comments and tweets suggested Apple priced itself out of the market and at 2-3GB, the books were too large to fit enough on one iPad. Others commented on the lack of universality – people with cheaper/different equipment can’t use it, so it will fail. Minor comments involved durability – kids break things – and shareability – you can’t lend an e-book to a friend.
Now, being a qualified secondary school teacher, as well as a journalist, I have some experience in these matters, so I will answer these criticisms and suggest why I think Apple has got this right (at least for the secondary market).
The first criticism is pricing. Even at US$15 or so per book, people say the cost of an iPad will prevent schools from rolling them out to students. Now, I am only speaking for Australia, but in Victoria, where I live, every government school is spending many thousands rolling out netbooks or cheap 15-inch Lenovo laptops to students in Year 7. The idea is these kids keep the laptops until they break or become obsolete. This is probably going to be around the standard three year mark.
So, if Victorian schools are able to roll out cheap laptops to students, why can’t they replace them with iPads? Especially, if as some commentators suggested, Apple keeps selling the iPad 2 at a lower cost (say $350-400) when the iPad 3 comes out? Given the cost of some textbooks in high school, I can safely tell you a student in a world of cheap iPads and $15 books is going to spend less money over three years than one with a laptop and physical books.
As for how many books they can fit, again, this is mostly a non-issue – for secondary students, at least: I cannot speak for primary or tertiary students. Students in Australian secondary schools study, at most, six subjects per semester. The average size of Apple’s new multitouch e-books is around 2-3GB. Times that by six and you have a full iPad (16GB model), sure, but that simply means there’s no room for other time wasting apps. That’s a GOOD thing from a teacher’s perspective. And books can be deleted each semester to load new ones on. Some subjects don’t use a textbook either, so the space issue becomes even less relevant.
In terms of universality, I can also see this being a non-issue, albeit only if all students get an iPad. But see my point above regarding wholesale rollouts for that. And given how the music industry developed, I would not discount the possibility of cheaper, rival systems. Amazon, for one, surely has a vested interest here.
Finally, durability and shareability. Kids do break things. But generally, they only break them at their weakest point(s). The only regularly-occurring damage I have seen to laptops is when hinges break, or when kids remove keys. And this happens a lot. iPads have neither of these issues. So if you provide each student with a decent case, I doubt you’ll see many more failures than you do with laptops. The only possible issue is screen breakage, which will happen, because the cost of replacing a hinge is rather less than replacing a screen.
As for shareability, I do not know many students who lend each other textbooks, even now. Certainly not in school. And let’s not forget, an iPad is a projectable device. So if students forget them, a single device can be shown to the whole class.
I don’t doubt there will be other issues that arise, and as I said, my opinion is just for the Australian (and specifically, Victorian) secondary school system. But given Apple’s history, I would be very surprised if they failed on this one.
