Why Ultraman is cool

For those of you who don't know about Ultraman (shame on you!), it's a Japanese TV series that started in 1966, featuring an ever-growing number of 'global super police' who can, at a whim, change into giant protectors of the earth. And by giant, I mean as big as Godzilla.

Now, this series had (and still does have) typically Japanese superhero series production values. As in, the heroes and villains battle in model cities while wearing painted rubber suits. It also has traditional kids' show social values. It promotes self-belief, knowing your limitations, reliance on friends and respect for others.

This is why this poster, promoting the latest Ultraman film (Ultraman Saga) is perfectly appropriate for the series. Because it's not just a poster; it's a public safety warning. The headline reads, "It's an earthquake! Make sure you are safe before anything else!". The subhead says, "Make sure you have prepared your furniture so it does not fall over, fall down or move". And at the bottom? Ten vital points about how to act in times of an earthquake. The poster was created in conjunction with the Tokyo Fire Department.

See, this is why Ultraman is cool. Because not only do he and his buddies save the earth, not only do he and his buddies have time to promote their latest adventures, oh no, they also have time to try and save your skin in an earthquake, too! My hero!